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- Our campaign to Safeguard Generation XXX wins gold at Campaign’s Big Awards
- Lowe and Partners Wins SEAT International Pitch
- DLKW Lowe launches Project Colour
Last night, we scooped an Interactive Gold in the Grocery, Soft Drinks and Household category at the Campaign Big Awards for our Cif the Web campaign for Unilever, and we couldn’t be more proud.
The app, which sits on an iPad, enables a whole host of parental controls to be set up with one simple tap, instantly blocking around 4.5millon adult sites. It’s even got a clever bit of software that cleans up filthy language on other sites too.
The awards, which are given to campaigns displaying the highest levels of originality and craft, indicate the campaigns that are going the extra mile; offering real value as well as being creative. Cif the Web certainly does that.
Dave Henderson, our ECD and one of the team behind the app, knows first-hand how effective the app is – he uses it on his iPad at home. Speaking about the award win, he comments: “It is fantastic to see Cif the Web getting the recognition it deserves. We set out to create one of the most useful of the apps out there so that those who, like me, are concerned about what our young kids might come across in their online wanderings can take action. The app does exactly that, and it’s great that our peers have recognised this.”
“Politicians, charities and trade associations are all calling out to invest in safeguarding our future. This doesn’t just mean our economy. It also means our kids. Until more regulation comes into force preventing kids from accessing explicit content, we need to take action ourselves. Downloading an app is the least we can do for them!”
Oct 1st 2013:- London/Madrid:- Lowe Lowe and Partners has won the international pitch for advertising and digital duties for SEAT.
The pitch was led by LOLA (Lowe’s Spanish agency located in Madrid) and HUGE (their IPG sister digital agency) working with other Lowe offices across the network.
LOLA and HUGE will build an integrated agency team that will be based in Barcelona. This team will run the central business supported by the Lowe and Partners network offices who will be responsible for the business in market.
MICHAEL WALL, Global CEO of Lowe and Partners said “This was a comprehensive pitch process against some very strong agency networks. I’m really proud of how we answered the brief in a highly collaborative and integrated way. And how we demonstrated a real passion for both the brand and the opportunity across each of the offices involved. This was our network performing at its best”.
MIGUEL SIMOES, CEO of LOLA said ”LOLA exists to develop global creative ideas that build strong emotional bonds with people. That’s what we do; connect the heart of a brand with the hearts of people. To win the assignment to do this for an iconic Spanish brand such as SEAT is a great honour. Their product line up is strong; they are an ambitious client team. And together with our partners at HUGE, we have built a very compelling way to attract customers across both online and offline”.
CHRIS HAYES, GLOBAL CMO of HUGE said “We have enjoyed a terrific team dynamic with a client who is looking to innovate in digital. And to make sure that we use digital to connect to their customers in a more profound and useful way. This is a perfect brief for us”.
SEAT is the only company in its sector with the full-range capacity to design, develop, manufacture and market cars in Spain. A member of the Volkswagen Group, the multinational has its headquarters in Martorell (Barcelona), exporting 83% of its vehicles, and is present in 77 countries. In 2012 SEAT had a total turnover of more than 6 billion euros, with overall deliveries amounting to 321,000 units.
Contact: - firstname.lastname@example.org +44 777 502 7033
On the 16th July 2013 children from Ashburnham Community School will be able to see their ideas made big and on display. They’ll have the opportunity to draw straight onto a 15m2 digital billboard overlooking their school. This will be done via Project Colour – an app installed on iPads set up in their playground. Photographs of their work in situ will be used to create posters for the school noticeboards and hallways. Each child will also receive a poster of their artwork to take home.
Project Colour was created by Lucian Trestler, a planner at the agency, and Verity Williams as an extra curricular project, aimed to give the children at Ashburnham the chance to see their creativity come to life. Follow Project Colour at @DLKWLowe #ProjectColour
'Cif the Web' app features in Fast CompanyRead about the app that cleans up the web for kids here
- Tonight's top tip: relax with a slice of cake. Discuss the ramifications of the end of The Fall with a friend. Good good! @DLKWLowe
- In the meantime, off for a furniture build. But look here: bit.ly/12ioMPi at some amazing photos and marvel. @DLKWLowe
- And all before lunch. This afternoon...well, more of the large array of skills we have will be utilised, before the classic: a tea break. @DLKWLowe