Raising the Game

Coral

• Client: Coral
• 5 December 2012
• Channel: Mobile, Online, TV

To position Coral at the forefront of the UK betting industry and stand out in a saturated market, the brand needed to promote the new industry leading format and market beating offers of its online division, Coral Interactive.

We needed to create a game-changing campaign that positioned Coral as the forerunner in a new era of betting; uniquely positioned to cater to the explosion of new bet-in-play customers.

The ad features a 1930s style football traveling through the air, shedding its skin to reveal a 50s style one, then a 70s style one – gradually evolving into a modern day football with the line ‘sport has evolved, betting has too’.