Raptor
Gardaland (Italy)
We were briefed by the Italian theme park Gardaland, part of Merlin Entertainments, to launch their new “Raptor” rollercoaster.
Tapping into the “thrill seeker” instincts of our target audience, we set about dramatising the ride experience, and specifically the unique exposed riding position (“Raptor” is Italy’s first winged rollercoaster) to show how Gardaland offers the opportunity to experience extreme flight.
The ad is running throughout Italy in the Summer of 2011.
