National Blood Week
NHSBT
This year, the NHSBT were offered some free media on the London Underground in the form of digital cross track panels.
The challenge was to let people know that it was National Blood Week and to and demonstrate in a quick and engaging way how important it is to give blood. Using the well recognised imagery of the London Underground’s central line, complete with station names, we showed the line draining away to demonstrate what happens if blood stocks fall.
The ad was supported by radio and online advertising during the same week.
