Mouse Plan
E.ON
This advert is the first of E.ON’s new campaign to encourage the country to get energy fit. Created by DLKWLowe, the campaign sets out to promote the launch of eonenergyfit.com, a new website that provides personalised energy efficiency advice with tools that allow users to enter detailed information on energy use. The mice characters, playing the role of eonenergyfit.com saboteurs are played by Jim Broadbent, who stars as Major Mouse, and Mark Maier who plays his sidekick Riley.
This TV commercial is part of a fully integrated campaign including radio, online, press and outdoor advertising.
