Ladybird Books
The Daily Mirror
One of the Mirror’s latest TV campaigns revolves around promoting free Ladybird books. The ad targets parents in an attempt to encourage their kids to get excited about books and choose from over 150 different classic titles. With no limit to the amount of vouchers you can collect you could potentially build up a whole library of books so it was important to get across the breadth of the offer both visually and in the voice over.
